Using human-centered design to transform complex systems into clear, effective and engaging tools

I’m a French designer with 13 years of experience creating meaningful, relevant, and lasting experiences. To me, good design – whether digital or physical – is born from the meeting of a clear intent and a real need. It’s not just about making things look good, but about generating value: for users, for organisations, and for the product itself.
My approach is grounded in the belief that every service, system or tool can (and should) improve everyday life for those who use it.

Throughout my career, I’ve worked with major corporations, SMEs, and startups. I’ve helped teams navigate their transformation journeys – as a Designer, a Lead or a Strategist.
Today, I’m Head of Design for France at CBTW, leading a design community of around thirty designers, while actively supporting pre-sales activities. I also consult on design strategy and build digital products.
Since 2024, my perspective is further enhanced by an executive MBA in Big Data & Artificial Intelligence, which bridges business, design, and tech.

To conclude, I also had the chance to led the creation of 2 books about design (in french).
One about Design System:  “Construire son Design System, le guide pas à pas”
and another about accessibility “Accessibilité et Éco-conception : L’alchimie parfaite pour des expériences numériques optimisées pour tous !”

My core expertises

Through my skills, I connect Business, Design and tech to effectively serve the strategic needs of businesses — transforming user insights into relevant, actionable solutions.

My past experiences

From SaaS platforms to mobile applications, I’ve spent the last decade working on products ranging from business tools to systems used by hundreds of thousands users.

After all these years of successful projects (but also failures), happy users and numerous NDAs signed, it’s hard to present everything in detail! Here are a few examples of my latest projects.

Designing a decision support tool

Engie Crigen entrusted me with leading the design of a desktop application aimed at enhancing decision-making through powerful data visualisation and storytelling.
The tool leverages a combination of NLP, Big Data, and advanced data visualization techniques to deliver dynamic dashboards, trend analysis, and interactive cartography.
The objective: transform complex datasets into actionable, clear insights while ensuring full compliance with security and GDPR constraints.

• Defining the product vision by aligning business needs with user expectations.
• Leading UX strategy: auditing existing flows, mapping customer journeys, and identifying key interaction patterns.
• Structuring and delivering ergonomic, accessible, and engaging interfaces to simplify data exploration and decision-making.
• Working closely with early adopters to define, test, refine, and optimize the solution based on real-world feedback.
• Promoting shared design values to foster adoption and ensure consistency across all modules and user touchpoints.

Your gateway to quality gaming news

I created Gamerlinks in 2021, an independent platform dedicated to curating high-quality gaming news.
In response to the overwhelming growth of ad-driven content, clickbait, and scattered sources, Gamerlinks was created to offer a clean, streamlined experience: easy, reliable access to the most important news in gaming (from France), without the noise.

• Definition of the business model, including monetization strategy through non-intrusive sponsored links, ensuring platform sustainability without compromising user experience.
• Defined & Designed the full UX/UI of the platform, ensuring intuitive navigation and clear content hierarchy.
• Developed the front-end using Vulcan.js, prioritizing performance, accessibility, and future scalability.

UX Strategy & creation of the Design System

Intervention at Eni France for the redesign of the French site, the customer area and the creation of their first Design System (methodology.

• Carrying out a full UX audit to map existing interface patterns and identify inconsistencies.
• Definition of the Design System design and deployment strategy, in line with the product and business challenges.
• Setting up a clear collaborative workflow between design and development to guarantee the efficiency and scalability of the system.
• Structuring, drafting and formalising documentation to ensure the Design System’s adoption and sustainability.
• Contributing to the design of components with a focus on ergonomics, accessibility and multi-product consistency.

For more details, visit my linkedin profil →